Archive for 'gender equity'
NYT Goes After Pampers on the Dad Thing
Posted on23. Jun, 2010 by Brian Reid.
There is a wonderful article in today’s New York Times about Pampers newfound (i.e. in the last week) obsession with fathers. It’s a must-read if you’ve been following my sometimes-frustrated, sometimes-whimsical battle against Pampers. In the interest of full disclosure, I get quoted at the end of the piece, but that’s not what gets me [...]
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Pampers: Now More Macho Than Imaginable
Posted on22. Jun, 2010 by Brian Reid.
I have wasted a truly shameful amount of my life over the last 4 years poking fun at Pampers, which — despite billions in sales and a mammoth advertising budget — consistently produces commercials and marketing that is solely and explicitly aimed at moms. But this weekend, that started to change. Unbeknown to me, back [...]
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The Pampers Boycott is *Off* (For Now)
Posted on18. Jun, 2010 by Brian Reid.
I don’t know how they did it — maybe they got some genetic material off of a coffee cup or something — but the Pampers people have figured out that I actually have a Y chromosome. From my inbox: Hello BRIAN, Remember when you taught the baby how to high five? Or the time the [...]