Archive for 'diapers'
Dammit, Pampers. Not Again.
Posted on10. Sep, 2010 by Brian Reid.
So the fine folks at P&G have been keeping a low profile, not sending me much in the way of e-mail since Father’s Day, when they embraced dads for at least 24 hours via a Drew Brees-fueled media blitz. But today, they figured they’d try again, and I received a “Gifts to Grow” e-mail that [...]
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NYT Goes After Pampers on the Dad Thing
Posted on23. Jun, 2010 by Brian Reid.
There is a wonderful article in today’s New York Times about Pampers newfound (i.e. in the last week) obsession with fathers. It’s a must-read if you’ve been following my sometimes-frustrated, sometimes-whimsical battle against Pampers. In the interest of full disclosure, I get quoted at the end of the piece, but that’s not what gets me [...]
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Pampers: Now More Macho Than Imaginable
Posted on22. Jun, 2010 by Brian Reid.
I have wasted a truly shameful amount of my life over the last 4 years poking fun at Pampers, which — despite billions in sales and a mammoth advertising budget — consistently produces commercials and marketing that is solely and explicitly aimed at moms. But this weekend, that started to change. Unbeknown to me, back [...]