Archive for 'diapers'
The Pampers Boycott is *Off* (For Now)
Posted on18. Jun, 2010 by Brian Reid.
I don’t know how they did it — maybe they got some genetic material off of a coffee cup or something — but the Pampers people have figured out that I actually have a Y chromosome. From my inbox: Hello BRIAN, Remember when you taught the baby how to high five? Or the time the [...]
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What We Learned from the Pampers Boycott
Posted on14. May, 2010 by Brian Reid.
My mini-obsession with bringing down Pampers this week has taken away from the usual dad-centric programming that you all know and love, so I’m shelving the boycott posts for now (don’t get me wrong: I’m still boycotting. I’m just not going to continually post on it). But I did garner three insights this week that [...]
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Huggies Proves You *Can* Sell Diapers with Dads
Posted on13. May, 2010 by Brian Reid.
I’ll admit it: I get perverse joy in needling Proctor & Gamble for their one-size-fits-all Mother’s Day message last week and their dad-on-the-couch coupon mailer earlier this week. But the comeback I get when I raise this issue in mixed company is standard: Pampers markets to mom because that’s who buys diapers in the real [...]