Archive for 'television'
Huggies Proves You *Can* Sell Diapers with Dads
Posted on13. May, 2010 by Brian Reid.
I’ll admit it: I get perverse joy in needling Proctor & Gamble for their one-size-fits-all Mother’s Day message last week and their dad-on-the-couch coupon mailer earlier this week. But the comeback I get when I raise this issue in mixed company is standard: Pampers markets to mom because that’s who buys diapers in the real [...]
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Trey Wingo, Nail Polish and Dad Commercials
Posted on29. Apr, 2010 by Brian Reid.
The government’s National Responsible Fatherhood Clearinghouse has pushed out some absolutely brilliant PSAs urging men “to take time to be a dad.” The ads are old news, but I missed ‘em when they launched in October, and missed them again when Aaron Rochlen pointed them out to me earlier in the year, but they are [...]
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Worst Commercial of the Year Candidate: AT&T
Posted on12. Apr, 2010 by Brian Reid.
I can’t do much better than Playground Dad at expressing my absolute, jaw-dropping wonder at AT&T’s latest incarnation of the bumbling dad. What’s remarkable about the commercial is not only the general fact that it plays up a tired and outdated stereotype, but that it goes out of its way to show that this is [...]