Worst Commercial of the Year Candidate: AT&T
Posted on 12. Apr, 2010 by Brian Reid in advertising, television
I can’t do much better than Playground Dad at expressing my absolute, jaw-dropping wonder at AT&T’s latest incarnation of the bumbling dad. What’s remarkable about the commercial is not only the general fact that it plays up a tired and outdated stereotype, but that it goes out of its way to show that this is an exclusively dad problem (the issues only begin after mom leaves). And — of course — the solution (parking the kids in front of the modern-day boob tube) can hardly be the uplifting message that AT&T wants to broadcast.
30 seconds to take us back 30 years. Sigh.
2 Responses to “Worst Commercial of the Year Candidate: AT&T”
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14. Apr, 2010
[...] I have a news week like we’ve had this week — with AT&T poking fun at fathers and Babble going to a single-gender focus — it’s a reminder that just because a PR firm [...]
Al
13. Apr, 2010
Totally agree with this! Dads are so incompetent that we can’t handle a crying child for less than 30 seconds without mom? PLEASE!!! We can handle it. Shame on AT&T.