Archive for 'gender equity'
Hey Guilty Moms: Follow Our Lead
Posted on02. Jun, 2010 by Brian Reid.
Working Mother knows their demographic, so it’s not surprising that they just published an in-depth piece on mommy guilt and what to do about it. That story really isn’t all that interesting. What *is* interesting is a brief sidebar in which they explore a much more important question: why is it that dads don’t seem [...]
Permalink
Huggies Proves You *Can* Sell Diapers with Dads
Posted on13. May, 2010 by Brian Reid.
I’ll admit it: I get perverse joy in needling Proctor & Gamble for their one-size-fits-all Mother’s Day message last week and their dad-on-the-couch coupon mailer earlier this week. But the comeback I get when I raise this issue in mixed company is standard: Pampers markets to mom because that’s who buys diapers in the real [...]
Permalink
You, Too, Can Join the Pampers Boycott Brigade
Posted on13. May, 2010 by Brian Reid.
You know, it’s all well and good that I’m having fun poking fun at Pampers, but I want to let you all get into the game as well. If you’re on Twitter, look at the box below, edit as you see fit, and click “Tweet.” We will be heard. If you’re not on Twitter, this [...]