Archive by Author
Call for Help from a Reporter
Posted on25. Jul, 2010 by Brian Reid.
This has *not* been a lazy summer, but I wanted to get back on the blogging horse to see if anyone could help with this request: Dear Brian, I’m writing an article for Redbook magazine on couples who made the switch from the mother as primary caregiver with husband as breadwinner to the father becoming a Stay [...]
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NYT Goes After Pampers on the Dad Thing
Posted on23. Jun, 2010 by Brian Reid.
There is a wonderful article in today’s New York Times about Pampers newfound (i.e. in the last week) obsession with fathers. It’s a must-read if you’ve been following my sometimes-frustrated, sometimes-whimsical battle against Pampers. In the interest of full disclosure, I get quoted at the end of the piece, but that’s not what gets me [...]
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Pampers: Now More Macho Than Imaginable
Posted on22. Jun, 2010 by Brian Reid.
I have wasted a truly shameful amount of my life over the last 4 years poking fun at Pampers, which — despite billions in sales and a mammoth advertising budget — consistently produces commercials and marketing that is solely and explicitly aimed at moms. But this weekend, that started to change. Unbeknown to me, back [...]