The Pampers Boycott is *Off* (For Now)

Posted on 18. Jun, 2010 by Brian Reid in advertising, diapers, gender equity

I don’t know how they did it — maybe they got some genetic material off of a coffee cup or something — but the Pampers people have figured out that I actually have a Y chromosome. From my inbox:

Hello BRIAN,

Remember when you taught the baby how to high five? Or the time the two of you jumped into puddles together? Or how about when the finger paint ended up everywhere but the paper? We know you and your little one enjoy all kinds of adventures together. And adventures mean stories. So share your funniest, wackiest, or most loving story of you and your baby in honor of Father’s Day. …

Yes, Pampers has sent me a gender-correct mass mailing. And so they will be spared my ire. Unless they start calling me a mom again.

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