My Fourth Annual Open Letter to the Morons at Pampers
Posted on 07. May, 2010 by Brian Reid in advertising, diapers, gender equity
Dear Pampers,
This evening, I received the following note from you:
Hello BRIAN,
Happy Mothers Day!
Thanks, Mom for all that you do.
On this special day, check out the tribute that Pampers has for you! Come join us and other moms on Facebook and YouTube, and take a moment to share what you love best about being a mother.
This is the fourth straight year that you’ve sent me a generic Mother’s Day message, despite the fact that I am — quite plainly — not a mom. Now, I have all the respect in the world for moms, and I salute you for saluting them, but let’s get one thing straight: not every person on your diaper-coupon mailing list is a mother. I’ve made the point in the past, and I don’t want to belabor it, but dads buy lots of diapers. And though we don’t make our purchases based on which company panders the most to fathers, a lot of the dads I know appreciate it when huge consumer-product giants at least suggest that maybe mom doesn’t do *all* of the heavy lifting when it comes to poop and pee.
Still, as this is my fourth posting on the subject, I am officially done with you people. I am boycotting Pampers until I receive proof positive that you’re no longer assuming that I’m a mom just because I like diaper coupons. I know that the fact my kids are out of diapers may blunt the impact of my protest, but it’s the thought that counts.
Happy Mother’s Day,
Brian
12 Responses to “My Fourth Annual Open Letter to the Morons at Pampers”
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12. May, 2010
[...] When I checked the mail today, there was a packet of coupons waiting for me from Proctor & Gamble, the folks who make Pampers. “This is great,” I thought. “This is a peace offering to atone for their repeated Mother’s Day stupidity.” [...]
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13. May, 2010
[...] admit it: I get perverse joy in needling Proctor & Gamble for their one-size-fits-all Mother’s Day message last week and their dad-on-the-couch coupon mailer earlier this week. But the comeback I get when I [...]
Philip
08. May, 2010
LOL, Okay, I know you are serious at a certain level, but this really made me laugh. I am not a SAHD and I still change my fair share of the diapers. I would join you in your boycott, but we use cloth and don’t buy Pampers anyway. I guess my thought can join your thought!
Great Post!! I look forward to next year around this time!
Ben
09. May, 2010
Come over to the Huggies side!!
I also buy a lot of diapers. And breast pads. And panty-liners. I keep having to make it obvious that I have a wife!
Kirk
09. May, 2010
Yeah. That looks like the stuff I get in my inbox from them. I would boycott Pampers, but my son seems sensitive to everything else that I have tried.
DC Urban Dad
09. May, 2010
I would boycott with you except Huggies suck.
Cameron
10. May, 2010
That’s it! My five month old is going commando!
Great letter, Brian
buzz
13. May, 2010
While I’m not a fan of Huggies diapers, I am a fan of their commercials that show real dads really changing diapers.
Yes, Dads change diapers too!
http://www.dad-camp.com/2010/03/dads-change-diapers-too/
Brian Reid
13. May, 2010
Buzz — You’re getting ahead of me. A Huggies ad post is coming later today!
Mary
13. May, 2010
Hi - This is pretty funny. You gave a corporation contact details that actually find you?
Now you are compaining that for the last 3 years they’ve been sending you mother’s day greetings as if they are your friend, and that they haven’t taken any time to make sure that everyone on their database is actually female.
Next year copy the message and send it to your wife.
Andrea
14. May, 2010
I hate that Pampers assumes I’m a woman as much as you do. I’m in!
Target up&up brand has surprisingly good diapers at surprisingly good prices…
Yashiro
17. May, 2010
Good thing that my son is not using pampers. With due respect to the MOMS, the thing here is that didn’t these companies know that we DADS are always on the front line when it comes to poop and pee. Are there any DADS in that company?