Posted on 13. Feb, 2004 by Brian Reid in General
Marketing Genius Roundup. Chrysler gave away a minivan to at-home dad Robert Allan Luckett, who kept his mitt on a Chrysler Town & Country for 64 hours as part of a contest. He sounds like a heck of a guy. Enjoy the drive, Robert.
Frank Pechacek, an at-home dad, founded Babies Travel Lite, a company dedicated to making it easy to actually get through an airport with a baby by delivering all the crap you have to travel with directly to your destination. The company put out a press release last week, so you can read up on ‘em. It sounds as though the bulk of their “service” might consist of mailing diapers to vacation destinations, but I still think it’s a great concept. If I have to have back surgery, lugging baby stuff through the airport may well be fingered as the main culprit.
And finally, lucky (and smart) bastard Robert Klick and his Po-Knee will be featured at Toy Fair 2004. Again, I ask myself: why didn’t *I* think of that …