Archive for 'advertising'
The Pampers Boycott is *Off* (For Now)
Posted on18. Jun, 2010 by Brian Reid.
I don’t know how they did it — maybe they got some genetic material off of a coffee cup or something — but the Pampers people have figured out that I actually have a Y chromosome. From my inbox: Hello BRIAN, Remember when you taught the baby how to high five? Or the time the [...]
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Huggies Proves You *Can* Sell Diapers with Dads
Posted on13. May, 2010 by Brian Reid.
I’ll admit it: I get perverse joy in needling Proctor & Gamble for their one-size-fits-all Mother’s Day message last week and their dad-on-the-couch coupon mailer earlier this week. But the comeback I get when I raise this issue in mixed company is standard: Pampers markets to mom because that’s who buys diapers in the real [...]
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You, Too, Can Join the Pampers Boycott Brigade
Posted on13. May, 2010 by Brian Reid.
You know, it’s all well and good that I’m having fun poking fun at Pampers, but I want to let you all get into the game as well. If you’re on Twitter, look at the box below, edit as you see fit, and click “Tweet.” We will be heard. If you’re not on Twitter, this [...]