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What We Learned from the Pampers Boycott
Posted on14. May, 2010 by Brian Reid.
My mini-obsession with bringing down Pampers this week has taken away from the usual dad-centric programming that you all know and love, so I’m shelving the boycott posts for now (don’t get me wrong: I’m still boycotting. I’m just not going to continually post on it). But I did garner three insights this week that [...]
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Huggies Proves You *Can* Sell Diapers with Dads
Posted on13. May, 2010 by Brian Reid.
I’ll admit it: I get perverse joy in needling Proctor & Gamble for their one-size-fits-all Mother’s Day message last week and their dad-on-the-couch coupon mailer earlier this week. But the comeback I get when I raise this issue in mixed company is standard: Pampers markets to mom because that’s who buys diapers in the real [...]
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You, Too, Can Join the Pampers Boycott Brigade
Posted on13. May, 2010 by Brian Reid.
You know, it’s all well and good that I’m having fun poking fun at Pampers, but I want to let you all get into the game as well. If you’re on Twitter, look at the box below, edit as you see fit, and click “Tweet.” We will be heard. If you’re not on Twitter, this [...]