Ur Doin It Wrong: Silliest PR Pitches of the Summer

Posted on 08. Aug, 2010 by Brian Reid in Uncategorized

I have to admit: I don’t have much use for PR pitches to me as a parenting blogger. Most PR folks are pitching products (in one form or another), and I have to admit that I really don’t care about stuff you can buy. I care deeply about where dads fit in the social fabric. I’m immensely curious about how dads are portrayed in the media. Everything else: meh.

That doesn’t mean that I mind getting pitches from people who want to get their viewpoint across across. Pitch away! I’m very good with my delete button. No harm done.

Here is my only requirement: please do your best to note that I am a man/father/dad. (It’s right there in the title of my blog: “REBELDAD.”) This is not because I’m somehow insecure in my masculinity. It’s that I believe deeply that fathers are not interchangeable with moms. We bring different things to the table, and lumping us all together isn’t cool.

That said, here are the people on my last nerve. The Activision people are at the top of list, trying to sell me what could have been an interesting event in this way:

To Our Favorite Mommy Bloggers:

On behalf of Activision, we’d like to invite you to an exclusive media preview activity in New York City to get an in-depth look at the hotly anticipated Activision title for 2010: Tony Hawk: SHRED …

Should I be flattered to be on a list of most-favored moms?

The Manzetta people tried this subject line. Fail:

Moms, put your sandwich-making skills to the test. Mezzetta’s $25K prize Make that Sandwich Contest is on!

BlogHer — a huge gathering of bloggers, including gobs of blogging mothers — is going on right now, which means that there are probably gobs of marketers ready to redouble their efforts to catch the wave. If so — word to the wise — feel free to include us dads in the effort. Just remember: we don’t like being called ma’am.