My Annual Open Letter to the Morons at Pampers
Posted on 11. May, 2008 by Brian Reid in General
Dear Pampers,
Once again, I opened my inbox today and received a warm and fuzzy note from the you celebrating Mother’s Day. It read: “Today we celebrate moms like you for making a difference in their child’s life.” And while I am thrilled to death that you’re celebrating moms — something worthwhile on Mother’s Day and every other day of the year — I should (again) point out to you that I am not, by any definition, a mother.
When marketing folks like yourself make the blanket assumption that everyone who signs up for your most excellent diaper-coupon thingy is a mother, it severely undercuts your ability to be taken seriously by dads. I’m sure you have consumer research people who can tell you that dads bought more diapers in 2007 than in any previous year, and that 2008 will top 2007 in diaper sales to dads. These dads, especially the dads that received your warm note this morning, may well now be thinking Huggies.
Look forward to hearing from you again on Father’s Day,
RebelDad
5 Responses to “My Annual Open Letter to the Morons at Pampers”
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07. May, 2010
[...] is the fourth straight year that you’ve sent me a generic Mother’s Day message, despite the fact that I am [...]
Kelly M. Bray
12. May, 2008
I would not hold your breath waiting for the “Parent Industry”(TM) to get a clue about dads. It is going to take a while. My son and I were in the waiting room at the pediatricians looking the throwaway “Parents” magazines. He said “any dads in there?”. We looked……. mom and daughters, then moms and sons, then like three dads, two of which are portrayed as idiots. Waste of paper.
Brian
12. May, 2008
It’s worth a shot to send a nastygram. I kvetched at Huggies a couple years ago about some Pull-Ups diaper coupon ad copy that read “Easy-open sides for Mom!” or some such churned-out tripe, and they hooked me up with a $4 coupon…and changed the copy. For now, at least.
Hogan
12. May, 2008
Check out the staff in all the parenting magazines. Most of the decision makers are ….. women.
Most of the pages in the parenting magazines are also filled with advertisements to get moms to spend more money.
Like Kelly said, it’s going to be a little while longer before we see any changes.
Keep On Daddying!
(un)relaxeddad
12. May, 2008
Yup, stick with it. And when they do address dads, it invariably takes about three paragraphs before they mention football.