Dammit, Pampers. Not Again.
Posted on 10. Sep, 2010 by rebel in advertising, diapers, gender equity
So the fine folks at P&G have been keeping a low profile, not sending me much in the way of e-mail since Father’s Day, when they embraced dads for at least 24 hours via a Drew Brees-fueled media blitz.
But today, they figured they’d try again, and I received a “Gifts to Grow” e-mail that went like this:
Hello BRIAN,
We hope your summer has been filled with sun and fun. This month, you’ll find great deals for redeeming your points, a code for 5 bonus points and much more. Enjoy the rest of your summer. And be sure to tell other moms about Gifts to Grow. (ital. mine)
Now, I have been mocked for my obsession with diaper marketing (especially since it’s been a long time since I actually bought or changed diapers) and my frustration that Pampers keeps assuming I’m a woman, but — c’mon people — they keep baiting me.
| Hello BRIAN, |
 |
| We hope your summer has been filled with sun and fun. This month, you’ll find great deals for redeeming your points, a code for 5 bonus points and much more. Enjoy the rest of your summer. And be sure to tell other moms about Gifts to Grow. |
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DC Urban Dad
10. Sep, 2010
You would think they would get it by now.
Kidlet's Dad
20. Sep, 2010
Maybe they’re not assuming you’re a woman, but rather encouraging you to spend your word-of-mouth-marketing energies as efficiently as possible informing women rather than other men.
